Did you get into business to look nice?

 

There's tons of books out there about web design.

Unfortunately, most of them have been written by web designers/programmers who have never had to sell or market anything in their entire professional lives. That's perfectly understandable because they aren't Internet Marketers.

Nor do they need to be Internet Marketers.

Besides, you have to admit that they design gorgeous websites. Websites with flashy animations, pretty graphics, drop down menus, and every "whiz bang" web-widget you can imagine...

The problem is, you're not in business to look pretty.

You're in business to [insert your goal here]... ;-)

Keep your website simple. Update it regulary so it stays on top. HTML (that fancy language designers use) makes it tedious to update your site regulary. Use a CMS system (I recommend Joomla) so you can update your website as regular as needed.

If you're paying for a website you better ensure a good return and CMS  might be all you need to generate leads for years to come.